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Marketing

Resources for Marketing

Marketing definitions, facts, figures & overviews

Dictionaries help you to define your keywords
Encyclopedias help you to get an overview of your topic and provide more information than a dictionary
Handbooks and manuals provide figures and facts

Online dictionaries, encyclopedias and handbooks

Oxford Reference Online	General reference,business, arts, history, sciences, languages. Fulltext of dictionaries and other reference books. International. Various dates
onelook.com	Provides links to dictionaries and glossaries by subject area

Print dictionaries, encyclopedias and handbooks

Encyclopedia of major marketing campaigns	659.10973/12
Marketing: the encyclopedic dictionary	658.8003/11
The Blackwell encyclopedic dictionary of operations management	658.8003/12

To find additional reference items

Search the Library Catalogue
Select advanced keyword search
Combine a broad keyword AND the word dictionar**
marketing AND encyclopedia
management AND dictionar**
knowledge management AND handbook**
To retrieve variations of your keyword use the truncation symbol **
e.g. organisation** will retrieve organisation, organisations, organisational

Need help? Ask a question.

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Marketing books and more

Search the Library Catalogue to find books, videos, CDs

If you know the exact title

Select title search
Type in the exact title
Check the location, call number and status boxes to find the item in the Library collection

If you don't have an exact title OR only have a topic area

Select advanced keyword search
Type in keywords from your topic
Combine your keywords with AND to find catalogue records that contain all of your keywords
e.g. consumer behavior AND advertis**
To retrieve variations of your keyword use the truncation symbol**
Organisation** will retrieve organisation, organisations, oranisational

Catalogue search tips:

Too many hits? Add another keyword e.g. consumer behavior AND advertis** AND motivation
OR
Use the limit functions in advanced keyword search e.g. limit by publication date, format, location
Found a useful title? Click on the subject headings to find similar material
Studying at a different UOW campus? Use an advanced keyword search and limit by location

Need help? Ask a question.

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Marketing journal articles

Search a database to find journal articles, book chapters, conference papers and research reports

Database	Notes	Truncation symbol	Help
Business Source Premier	Business research database, providing full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed business publications.	*	EBSCO search tips
Emerald	Marketing, economics, management, logistics. Indexing 1989 fulltext 1994	*	Emerald search tips
Factiva	Newspaper & company information full text. Preferred browser IE	*	Factiva search tips
Proquest5000	Management, marketing, business & financial information	*	Proquest search tips
ScienceDirect	Knowledge management, human resource management	*	ScienceDirect search tips
Wiley Interscience	Sciences, life sciences, technology, business and finance and behavioural sciences.	*	Wiley Interscience search tips

Complete list of Commerce databases

Found a useful reference?

Some databases do not provide the fulltext of the article. To locate these articles, you will need to search the catalogue to determine if the Library holds the journal title(s) either in print or electronically on another database.

Database search tips:

Break your topic into keywords and/or phrases. The search strategy worksheet will help you
Consider alternative keywords or spelling variations
To narrow your search combine your keywords with AND to find records that contain all your keywords
e.g. organisation and leadership
To broaden your search combine your keywords with OR to find records that contain either of your keywords
e.g. personnel or human resource management
Use truncation to retrieve variations of your keyword. Symbols vary between databases
e.g. organisation** retrieves, organisations, organisational
Found a useful reference? Use the subject headings to find similar material
Use library database tips or the database help screens for tips on how to search

More information: Finding Journal Articles Tutorial

Need help? Ask a question.

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Marketing Internet sites

It is important to critically evaluate all information found on the Web.

Try the following sites as a starting point.

Consumer Behaviour

Advertising

Organisations

Media Research

Government information

Search engines

Search engines create databases using computer programs called 'spiders', 'robots' or 'crawlers' that trawl the web and other Internet sites and return results to the database.

Try these first:

Directories

Directories organise Internet resources by subject. The information provided in directories is created, arranged and maintained by people rather than machines.

UOW sites

Department of Marketing

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Last reviewed: 18 February, 2008

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